A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

A Research Proposal Investigating Travel Health Knowledge of Vaccine Preventable Diseases in Travellers to Developing Counties
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This 10 page paper is a research proposal to investigate the level of knowledge of travellers to developing countries concerning diseases that can be prevented with immunisations. The paper gives an introduction including a justification for the study along with aims and goals, undertakes a literature review and then presents a suitable methodology interviewing travellers that are going to a developing country. The bibliography cites 11 sources.
Filename: TEtralknow.rtf

A Study into UK Organic Dairy Farming and the Market Demand
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In this 40 page paper the UK organic dairy sector is examined. The development of the sector may be seen as a response for both environmental and consumer concerns. This market was once one that was buoyant providing a premium for organic farmers. However, the supply has now exceeds the demand. The result is that farmers in this sector need to adapt and change in order to retain the market and develop it so that they can survive as organic farmers. The current situation is that of a crossroads, depending on how the market develops and the way the dairy farmers influence that development will determine the future of the organic dairy farming and its’ produce. This paper argues that the farmers need to change the culture of producing and marketing organic dairy produce, looking at ways of developing the value chain, to add value and increase the demand for the product overall as well as reducing the level that is satisfied by the import market. Beginning with consideration of the dairy market and organic dairy farming in the UK, the history of the development of milk marketing is outlined to show how the current culture of lack of marketing or value adding exercises has developed. The paper then looks at the different influences that may impact on this, how value may be added and the different actions that both farmers and retail can and are taking to stimulate demand for organic products and a whole and also for that demand to be satisfied locally. The bibliography cites 29 sources.
Filename: TEdairyf.rtf