Sports Marketing / Research & Reality
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A 12 page research paper on some of the basics, and importance of, market research in the field of sports marketing. The paper looks at some of the marketing activities of (1) auto racing, now the country s second most popular sport (surprise!) following only football in revenues and viewership; (2) Notre Dame, alone among college sports organizations who conduct their own licensing pursuits; and (3) the Carolina Hurricanes, an ice hockey team that ended the 1996 hockey season as the New England Whalers, based in Connecticut. A baseball analyst wrote in 1992 that the national organizations were damaging the future of the national pastime by following only the immediate dollar without working for the good of the game, and his predictions seem to have been realized. Bibliography lists 11 sources.
Filename: Sports.doc

Strategic Plan for an Intercollegiate Athletic Program
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A 15 page paper outlining a plan to promote the "other" collegiate sports. The "big three" - football, basketball and baseball - gain most of the attention given collegiate sports, with baseball trailing at a significant distance. There are nearly two dozen other intercollegiate sports recognized and regulated by the NCAA, however, and most receive far less attention from local fans and media. Increasing budgetary constraints result in increased financial pressures on these other sports, and the five-year plan presented here addresses ways to increase community awareness of and support for these sports. The primary approach is a "grass roots" effort in which players and coaches visit local public and private schools, inviting students to attend their games. Tickets are required but will be freely given for two years, becoming more scarce in subsequent years so that competitions will be generating gate receipts and the teams will be contributing to their own financial support. Bibliography lists 13 sources.
Filename: KSathlPlan.wps

Tax Funding For Professional Hockey
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THis five-page-paper explores the benefits of using Canadian taxes to fund professional hockey teams. The many ways the taxes will be recouped as well as the loyalty and community that will follow are also discussed. Bibliography lists four sources.
Filename: CWCanhoc.wps