"Napster 2.0: The Cat Is Back"
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An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.
Filename: KSmktgNapster.rtf

"The End of Marketing"/ Sergio Zyman
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A 5 page summation and analysis of Sergio Zyman's book The End of Marketing As We Know It. The writer explores how expert marketer Sergio Zyman targets the current "sacred cows" of marketing, a strategy that –considering the veneration that many of these concepts receive—is rather like pointing out that the Emperor isn't wearing any clothes. Zyman asserts that marketers have become so entranced by the process that they've lost sight of the goal—to sell stuff. The writer also includes a brief comparison to Levitt's Marketing Imagination. No additional sources cited.
Filename: khendmar.wps

"The Experience Economy"
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A 4 page review of the economic insight provided by Joseph Pine and James Gilmore. This paper affirms these authors' argument that there has been a transition from a goods-based economy to more of an experience-based economy. Bibliography lists 2 sources.
Filename: PPecnExp.rtf