|
Papers On Marketing & Consumer Behavior
Page 4 of 510
|
|
MARKETING STRATEGIES AND SOAP SUDS
[ send me this paper ]
This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.
Filename: MTmarsoa.rtf
LOCATION AND COMPETITION
[ send me this paper ]
This 5-page paper examines the competitive advantage of location to various firms. In answering this question, we examine two industries -- the home improvement industry (Home Depot and Lowe's) and the office supply industry (OfficeMax, Staples and Home Depot). Bibliography lists 4 sources.
Filename: MTloccom.rtf
EXPORTS, LICENSES, JOINT VENTURES AND WHOLLY-OWNED SUBSIDIARIES
[ send me this paper ]
This essay explains the difference between exporting, licensing, joint ventures and wholly-owned subsidaries, particularly as this pertains to doing business in foreign markets. Also included are benefits and disadvantages to each tool of market entry. Bibliography lists 3 sources.
Filename: MTexport.rft